Austin Stanfel

Working with young people, I am well informed of the latest trends and social media platforms. And the word on every self-respecting student’s lip? TikTok. At the very heart of it, TikTok is an app where you can share short videos. Think of it as a slightly more impressive version of Snapchat. You can still choose to use filters, stickers and augmented reality, but its niche is multimedia and video rather than photos.  TikTok has had several reincarnations since its humble beginnings. It started life as Musical.ly in 2014, and when it was bought several years later, the buyers merged it with a product they already had and TikTok was born. Since then, the company has grown exponentially and is now worth an estimated 75 billion dollars . Not bad for a few year’s work. Why is TikTok so popular? For youngsters, it is the next trendy app to have on your phone, but for influencer marketing, it is a gold mine waiting to be excavated. If you want to get your product or service n...