Austin Stanfel

It is the year 2022. This is the time to set new marketing goals for your company. If you look at the performance record of your 2019 marketing goals, you can determine which goals need to be adjusted or expanded. It is common for the departments in an organization to miss their marketing goals for the year. This doesn’t mean the team members didn’t try hard enough. Perhaps the goals were simply unrealistic or unattainable. For this reason, you must set goals which you know are attainable in 2022. This can be done by setting SMART goals. These are goals that are specific, measurable, achievable, relevant, and time-bound. Corporate managers have used SMART goal marketing strategies for over 30 years and they’ve proven to be successful. Let’s explore the details of SMART goals below. Specific You need to set specific marketing goals rather than generic marketing goals. Your marketing goals must identify which specific short-term tasks you’re trying to accomplish. All of your marketing go...

Using the data from the past, business intelligence helps you in decision making by leveraging different techniques. BI is a broad term that involves three steps: 1) Data mining 2) Data analytics 3) Big data The CEO and the founder of Big Data Startups, Mark van Rijmenam says that "the difference between Business Intelligence and Data Analytics lies in the fact that Business Intelligence helps in making business decisions based on past results while data analytics helps in making predictions that are going to help you in the future." How data analytics contribute to the business world: We are living in a time where everything is driven by data, and with every second that passes by and every child that is born more and more data will be produced. And it's very important that we learn how to manage that interpret this data so we can it can be used to study the past and form a future. The business world is now adopting this perspective and uses the techniques of data analyt...