Austin Stanfel

It is the year 2022. This is the time to set new marketing goals for your company. If you look at the performance record of your 2019 marketing goals, you can determine which goals need to be adjusted or expanded. It is common for the departments in an organization to miss their marketing goals for the year. This doesn’t mean the team members didn’t try hard enough. Perhaps the goals were simply unrealistic or unattainable. For this reason, you must set goals which you know are attainable in 2022. This can be done by setting SMART goals. These are goals that are specific, measurable, achievable, relevant, and time-bound. Corporate managers have used SMART goal marketing strategies for over 30 years and they’ve proven to be successful. Let’s explore the details of SMART goals below. Specific You need to set specific marketing goals rather than generic marketing goals. Your marketing goals must identify which specific short-term tasks you’re trying to accomplish. All of your marketing go...

Using the data from the past, business intelligence helps you in decision making by leveraging different techniques. BI is a broad term that involves three steps: 1) Data mining 2) Data analytics 3) Big data The CEO and the founder of Big Data Startups, Mark van Rijmenam says that "the difference between Business Intelligence and Data Analytics lies in the fact that Business Intelligence helps in making business decisions based on past results while data analytics helps in making predictions that are going to help you in the future." How data analytics contribute to the business world: We are living in a time where everything is driven by data, and with every second that passes by and every child that is born more and more data will be produced. And it's very important that we learn how to manage that interpret this data so we can it can be used to study the past and form a future. The business world is now adopting this perspective and uses the techniques of data analyt...

Planning a playground often requires many experts. Few details should never be overlooked. We often look at the fundamental aspects of planning and forget that it is the little things that people will never forget. Is my child going to be safe? Are there bike racks? Is there enough open space to freely move around? Here are five details you should not take for granted in planning your playground: Playground Borders Playgrounds are often covered in playground mulch. These eager little beavers run all over the place, kicking anything they can find. The excitement builds up to a point where, over a long time, the mulch can be a messy experience. Playground borders help maintain an area. It keeps all the mulch in a specific area, making it easier for cleanup. Cleaning is a daily task for playgrounds, especially in these times. Any method to ease cleaning maintenance should be taken. They help keep walkways safe and clear of mulch. This is important if you consider accessibility to people w...

Everyone successful business owner sets long-term goals and objectives for their company. They may even have an inbound marketing plan too. However, there must be marketing goals set which are trackable and align with the company’s business goals. That way, the performance of the team members can be tracked and analyzed along the way. It is important for team leadership and team members to understand what they’re all working toward. To accomplish this, you must set SMART goals for your team. These are specific, measurable, attainable, realistic, and time-bound goals. Once you’ve created SMART goals, there will be no confusion about what you want the end result to be.  Bad Marketing Goals Do not set broad or generic marketing goals. If your goal is to “rank # 1 on Google” or “increase your website leads,” then you won’t know where to start. You need to do how fast you want to rank # 1 or how many leads you’d like to generate. Are these actions going to get you closer to accomplishin...

A key element of success in business is mastering the art of gaining publicity for your services and products. As Stuart H said, “doing business without advertising is like winking at a girl in the dark. Only you know what you are doing.” Conventional publicity being so expensive, SnapChat is an inexpensive medium that start-ups and even established brands can use to reach their target audience and increase their sales margin. A good place to start would be by helping those without a background understanding get to know what SnapChat is. SnapChat is a mobile application used for networking, messaging, communication and content creation. 75% of SnapChat users are under 34 and according to Omnicore , over 3 billion snaps of photos and videos are posted everyday on SnapChat. Let us see how Snapchat can help you take your business to the next level. Increasing Social Media Presence. According to Statista, SnapChat reached 210 million daily users, with daily video views of more than 14 bil...

Several exciting Google updates were revealed to us in the Google Marketing Live 2019 event. In this event, Google has given us news about all the critical updates that will come to Google ads this year, and depending on when you are reading this may have already happened. In total, 10 new features and updates were announced. These updates will be useful for all types of marketers on the platform. In this post, we talk about the major updates among these, that will be the most useful for marketers regardless of their department/industry. These include: An all-new discovery ads format Last year in an update, we saw that a feed was introduced in the mobile application. Why was this done though? It is likely that it was nothing but a strategy by Google, in order to test a pattern based on feed, for the consumption of content. Throughout the first year, there were no ads displayed in the feed. However, the update changes this completely. Now, there is a “Discovery Ad” unit visible. Accord...

Never before has the business of influencer marketing been so fast-paced, dynamic and part of the zeitgeist – says Austin Stanfel . The world of social media influencers and influencer marketing is ever-changing. It transforms and develops at an incredibly rapid pace. And the social media influencers that are right at the heart of it are reaping the benefits. With the meteoric rise in popularity of social media came a surge of new marketing opportunities, which social media influencers have used to become extraordinarily successful and very rich. A celebrity can slip on a little black dress, go to a red carpet event with photographers and media presence. The next day the same dress is sold out across the country. We've seen this most recently with the royals and the impact Kate and Meghan Markle have had on the fashion industry. And with social media, the celebrity doesn’t even have to leave their house. They endorse the product on their profile, and millions of social me...

Gen Z and the rise of the ‘Influencer’ is here to stay says Austin Stanfel . MarketingDive.com reports that 54% of Gen Z and millennials are interested in becoming influencers, meaning your brand has a potentially huge marketing team waiting for an offer if you can strike the right deal. Creating a very clear relationship between you and your influencer Make no mistake, influencers are employees much like any other. However, influencers sit more on the contractor side of things than traditional employees. They therefore have a lot more freedom and can push the boundaries of their contracts far easier. It’s crucial you set out from the start exactly what services you expect them to provide and set performance targets. If your full-time marketing director wasn’t meeting their performance standards would they be kept on? Probably not, so why should you continue to pay for an employee that doesn’t pull their weight. This applies to influencers all the same. Influencer’s should be k...

Influencer marketing is a kind of marketing that promotes brand awareness and delivers the brand message to a certain group in the industry. It is important because it produces credibility in a particular industry and can help convince many people through its authenticity. Brands and different businessmen become famous with the help of influencer marketing. Ways to Do Influencer Marketing Austin Stanfel talks about this regularly in that; with so many influencers in marker, it gets difficult to put your trust in any one of them. You have to be careful while picking the right influencer. There are simple steps to do that. ·          Select an Ideal Client The first step in the entire process is to select the target client that you want to focus on. See what kind of a buyer you want for your website. Search him up and check if that client meets all the requirements or not. If he does, then the next step is to find an influencer for your ...

According to Austin Stanfel : Marketing and brand recognition are ever evolving. From billboards to TV ads to internet ads at the start of YouTube videos marketing is always moving with the crowd. The current place to be is now the phone apps. Instagram, Snapchat, Facebook, TikTok etc. This is the case because this is where Gen Z and the millennials are. Where does Gen Z and millennials do their impulse shopping? Gen Z and millennials are have everything I ever wanted right now sorts of people. On average they spend 4 hours and 15 minutes on their phones every single day. Let’s assume they’re working full time 9-5 type jobs where they can’t be scrolling on their phones. That means they only have a few hours before work or the 5-6 hours between finishing work and sleeping to get that 4.25 hours in. Safe to say a lot of that spare time is spent scrolling through Facebook or Instagram. That is where they do their impulse shopping. 73% of Generation Z are on Instagram , that means i...

Marketing is changing, gone are the days of ad men sitting in an office drinking scotch and discussing billboards. As Austin Stanfel has continued to preach for years: the modern consumer’s attention is on their phones, tablets and laptops. It’s a post on Instagram or an ad in between videos that draws your attention away from whatever you were doing for 60 seconds and makes you wonder ‘what if I had that?’. The effectiveness of influencers 89% of marketers report that the return of investment from influencers is superior to those achieved by all other marketing practices. Put simply this means that as of 2020 influencers are the new kings on the marketing block. This is the case for one simple reason. The influencer is the consumer, so when your hire an influencer you’re hiring a customer to convince another to buy a product they already believe in and use. Not only that but we also must look at where people’s attention is today. We don’t have time to sit down and watch...

Introduction The time around New years’ is one of the important parts of the year for business. They consider the previous year and make changes and improvements in their business tactics. The goals business sets must be attainable in order to be realistic and doable. Otherwise, these goals are sure not to be met and doomed to failure. No one likes to fail, and especially when it comes down to companies. It costs them even more, to fail on their goals. There is a business management technique that is known as SMART. It does look smart, but it is actually an abbreviation of features that a business’s set goal might include. This method is fool-proof and widely used in the technology world; Specific, Measurable Achievable, Relevant and Time-Bound. This technique is meant for business professionals, but just about anyone can use it as a quality pattern to success. Here is the explanation of how each of these 5 qualities is going to help you succeed in topping your goal’s limit ...

Team leaders must set goals for their subordinates to follow and supervise their progress in achieving them. Austin Stanfel teaches that traditionally, managers and leaders were taught to create SMART goals for their team. SMART is an acronym that means: Specific Measurable Achievable Realistic Time Sensitive This is what most students learn when they study marketing in college. However, this is an overused approach for trying to achieve a long-term strategy. It does not do enough to bring out the true potential that each team member has inside of them. MIT researchers did a study into this and they found that SMART goals downplay an individual’s ambition. There is no emphasis on discussing goals either. According to the MIT researchers, it is better for leaders to create goals and objectives that are F.A.S.T. This means: Frequently discussed Ambitious Specific Transparent Let’s dive deeper into these areas of setting goals. Frequently Discuss Yo...

Here are 10 simple steps as outline by Austin Stanfel in the Stanfel Media Goals Marketing Course, that you can take to set marketing goals which are in sync with your business goals. 1) Figure out the amount of revenue you want to generate over the next 12 months. 2) Figure out how many sales it will take to generate this much revenue. 3) Determine the rate in which you’ll need to close deals with customers. 4) Determine the number of sales qualified leads you’ll require. 5) Determine the number of marketing qualified leads you’ll require over the next year. 6) Determine the number of leads you’ll need to generate over the next year. 7) Figure out the number of impressions and hits you’ll need to your website over the next year. 8) Apply your other important business goals into your marketing goals, especially the ones you can track with analytics. Some examples include amount of revenue, number of job application submissions, number of lead conversio...

Introduction A manager’s duty is to manage their team to help them walk towards the goal and then succeed. It is always a proven method to use SMART. That is to say, a goal must fit the metrics of this method Specific, Measurable, Achievable, Realistic and Time-Bound. This helps a business leader to come up with a strategy that works and tracks the performance through the process of the goal of achieving. Although this method has proved to point out essential points, there is more thieving a goal in practice. A team would not be an efficient team without communication. It is important to create a space of opportunity and communication to bring out each team member’s full potential. Experts including Austin Stanfel believe following the SMART method may undervalue the perspective of the members. There is no space for recommendations and newly introduced ideas. Instead, the SMART method focuses on the shortcuts to achieving goals by setting rigid rules and following the statis...

It is the year 2020. This is the time to set new marketing goals for your company. If you look at the performance record of your 2019 marketing goals, you can determine which goals need to be adjusted or expanded. It is common for the departments in an organization to miss their marketing goals for the year. This doesn’t mean the team members didn’t try hard enough. Perhaps the goals were simply unrealistic or unattainable. For this reason, you must set goals which you know are attainable in 2020. This can be done by setting SMART goals. These are goals that are specific, measurable, achievable, relevant, and time-bound. Corporate managers have used SMART goal marketing strategies for over 30 years and they’ve proven to be successful. Let’s explore the details of SMART goals below. These are expanded upon in the Stanfel Media Goals Course instructed by Austin Stanfel . Specific You need to set specific marketing goals rather than generic marketing goals. Your mark...

Every successful business owner sets long-term goals and objectives for their company. They may even have an inbound marketing plan too. However, there must be marketing goals set which are trackable and align with the company’s business goals. That way, the performance of the team members can be tracked and analyzed along the way. It is important for team leadership and team members to understand what they’re all working toward. To accomplish this, you must set SMART goals for your team. These are specific, measurable, attainable, realistic, and time-bound goals. Once you’ve created SMART goals, there will be no confusion about what you want the end result to be. Bad Marketing Goals Austin Stanfel communicates in the Stanfel Media Courses that you should set broad or generic marketing goals. If your goal is to “rank # 1 on Google” or “increase your website leads,” then you won’t know where to start. You need to do how fast you want to rank # 1 or how many leads you’d l...