Austin Stanfel

A key element of success in business is mastering the art of gaining publicity for your services and products. As Stuart H said, “doing business without advertising is like winking at a girl in the dark. Only you know what you are doing.” Conventional publicity being so expensive, SnapChat is an inexpensive medium that start-ups and even established brands can use to reach their target audience and increase their sales margin. A good place to start would be by helping those without a background understanding get to know what SnapChat is. SnapChat is a mobile application used for networking, messaging, communication and content creation. 75% of SnapChat users are under 34 and according to Omnicore , over 3 billion snaps of photos and videos are posted everyday on SnapChat. Let us see how Snapchat can help you take your business to the next level. Increasing Social Media Presence. According to Statista, SnapChat reached 210 million daily users, with daily video views of more than 14 bil...

Several exciting Google updates were revealed to us in the Google Marketing Live 2019 event. In this event, Google has given us news about all the critical updates that will come to Google ads this year, and depending on when you are reading this may have already happened. In total, 10 new features and updates were announced. These updates will be useful for all types of marketers on the platform. In this post, we talk about the major updates among these, that will be the most useful for marketers regardless of their department/industry. These include: An all-new discovery ads format Last year in an update, we saw that a feed was introduced in the mobile application. Why was this done though? It is likely that it was nothing but a strategy by Google, in order to test a pattern based on feed, for the consumption of content. Throughout the first year, there were no ads displayed in the feed. However, the update changes this completely. Now, there is a “Discovery Ad” unit visible. Accord...

In this fast-running world, marketing and increasing sales have become very difficult. It is becoming more difficult day by day. There are a few strategies available in order to increase sales by following them closely. All these strategies come under online conversions. These should experiment regularly in order to increase sales . Giving prompt and personalized replies This first strategy is very important to follow. The way we make the customer think that they are important to us. This gives them a boost of confidence in us and our proposals. The customer’s messages must be replied to fast and also those replies must be very specific to them in all ways. We should not send the same reply to all customers. We should understand their needs and give a prompt reply to that requirement. So that they will think, that we are putting an effort to get them to stay longer in business with them.  Extracting work instead of making them work There are so many famous successful mentors while ...