Austin Stanfel

Several exciting Google updates were revealed to us in the Google Marketing Live 2022 event. In this event, Google has given us news about all the critical updates that will come to Google ads this year, and depending on when you are reading this may have already happened. In total, 10 new features and updates were announced. These updates will be useful for all types of marketers on the platform.  In this post, we talk about the major updates among these, that will be the most useful for marketers regardless of their department/industry. These include: An all-new discovery ads format  Last year in an update, we saw that a feed was introduced in the mobile application. Why was this done though? It is likely that it was nothing but a strategy by Google, in order to test a pattern based on feed, for the consumption of content. Throughout the first year, there were no ads displayed in the feed. However, the update changes this completely. Now, there is a “Discovery Ad” unit visi...

Before we tell you what data analytics is, I think it's important that you know what business intelligence is and how data analytics is a trend in business intelligence and how the future and the growth of the business world relies on data analytics.  The Business world: Business is not an easy task. It's a way of making money or earning a living simply by producing and trading. The success of a business, therefore greatly depends on the strategies that a businessman or businesswoman implies in his/her business to increase profitability, and that is when business intelligence and data analytics come in handy. Business Intelligence: Business intelligence, as the term itself implies, is the set of strategies, technologies, procedures, and skills that are used to convert raw data into meaningful information that can be further used to make your business more profitable. These business intelligence technologies provide you with the past, the present, and the future views of the bus...

In this fast-running world, marketing and increasing sales have become very difficult. It is becoming more difficult day by day. There are a few strategies available in order to increase sales by following them closely. All these strategies come under online conversions. These should experiment regularly in order to increase sales . Giving prompt and personalized replies This first strategy is very important to follow. The way we make the customer think that they are important to us. This gives them a boost of confidence in us and our proposals. The customer’s messages must be replied to fast and also those replies must be very specific to them in all ways. We should not send the same reply to all customers. We should understand their needs and give a prompt reply to that requirement. So that they will think, that we are putting an effort to get them to stay longer in business with them.  Extracting work instead of making them work There are so many famous successful mentors while ...