What do you need to know about Google Ads updates
Several exciting Google updates were revealed to us in the Google Marketing Live 2019 event. In this event, Google has given us news about all the critical updates that will come to Google ads this year, and depending on when you are reading this may have already happened. In total, 10 new features and updates were announced. These updates will be useful for all types of marketers on the platform. In this post, we talk about the major updates among these, that will be the most useful for marketers regardless of their department/industry. These include: An all-new discovery ads format Last year in an update, we saw that a feed was introduced in the mobile application. Why was this done though? It is likely that it was nothing but a strategy by Google, in order to test a pattern based on feed, for the consumption of content. Throughout the first year, there were no ads displayed in the feed. However, the update changes this completely. Now, there is a “Discovery Ad” unit visible. Accord