How to Use Your Data More Effectively

Marketers now have access to more data than ever before. This means that it will be easier than ever for you to get to know your customers, making it more likely that they will buy from you. However, this can also pose a potential problem. With so much information available it can be difficult to know where you should be focusing your efforts. Let's look at some of the best ways to use your data more effectively. 

Know Your Objective

While data can be useful, it is still just a tool. For you to use it effectively, you will have to know what you are going to use the information for. This will ensure that you don't spend too long analyzing data, without putting any changes into effect. For example, you might be designing a new campaign. In this case, you can look at the information you've gathered, focusing on how customers reacted to previous marketing efforts. This can inform the type of campaign that will produce the best results.

Get an Overview

Many organizations have the ability to measure hundreds of pieces of information. However, in most cases, you will only need a quick overview. This will allow you to get a quick understanding of the type of areas that are experiencing problems. Then, you will be able to delve deeper, finding out what the issues are and how to fix them. For this reason, you might want to come up with a few metrics, making it easy to monitor every aspect of your business.

Find What Matters

It can be very tempting for you to gather mountains of data. However, this can often make the analysis more difficult, as you struggle to decide which aspects are relevant. For this reason, you might want to think about how the information will be applied before you start gathering and storing it. This will help save you money, as you are only gathering information that you can use.

Make It Easy To Understand

Finally, you need to make sure that you explain the insights you've gained from data analysis, and how they can be used in a business context. There are many reasons why someone might not be comfortable trying to comprehend data insights. For example, they might be bored with maths. Alternatively, they might have a condition like Dyscalculia, which makes it harder for people to understand numbers. This affects 5 to 10 percent of the population. For this reason, you need to make sure that you have made everything as clear as possible. You should also present some practical ways that your learnings can be used to improve the business.

Many companies collect data, allowing them to get more insights into how they can run their businesses more effectively. However, for this information to be useful, you will need to be able to effectively analyze it to implement practical changes. So, use these tips to improve the way you use data today.

Austin Stanfel current CMO at Creative Recreational Systems, Inc. - Commercial Recreation Equipment Importer and CEO of Stanfel Media - A Digital Agency.

Comments

Post a Comment

Popular posts from this blog

Trends in Data Analytics, Business Intelligence and Growth

Image
  Before we tell you what data analytics is, I think it's important that you know what business intelligence is and how data analytics is a trend in business intelligence and how the future and the growth of the business world relies on data analytics.  The Business world:   Business is not an easy task. It's a way of making money or earning a living simply by producing and trading. The success of a business, therefore greatly depends on the strategies that a businessman or businesswoman implies in his/her business to increase profitability, and that is when business intelligence and data analytics come in handy. Business Intelligence: Business intelligence, as the term itself implies, is the set of strategies, technologies, procedures, and skills that are used to convert raw data into meaningful information that can be further used to make your business more profitable. These business intelligence technologies provide you with the past, the present, and ...
Read more

Pros and Cons of Each Type of Playground Safety Surfacing

Image
The choice of playground surfacing is quite varied for the playground designer and customer, who may be implementing it.  These surfaces lie underneath and around the playground equipment and structures and form part of the playground, and need to encompass the safety concerns that come with playground design. When choosing the most suitable surface, reviewing all options is essential as some are better than others, depending on your requirements.  For example, a rubber surface poured in place is ideal for parks with tall structures, whereas loose fill (often wood bark-based) options may be more suitable for the more budget-conscious playground designs. Engineered Wood Fiber (EWF) Engineered wood fiber (EWF) is a popular choice as a loose-fill surface for playgrounds.  This affordable and versatile covering meets the more basic accessibility guidelines of the ADA and has excellent water absorbent qualities.  If you need something quick and easy, combined with afforda...
Read more

4 Ways to Enhance your Park and Recreation Center

Image
Parks and recreation centers are vital to the overall health of a community. They provide residents with open green spaces and recreational activities. More importantly, they provide the opportunity for a community to enjoy a shared space where they can have fun together.  People love parks and recreation centers, particularly in urban areas where many people live in apartment blocks. Aside from providing open spaces and a place to have fun and be active, they make the neighborhood look good, and they are an integral part of a community's infrastructure. Whether you're building a new park or recreation center, you should consider their individual, family, community, environmental, and economic importance. Individual Benefits:- Parks and recreation centers promote an active lifestyle for the entire community, no matter what their age. Benefits for individuals include: The opportunity to interact with other people in the community A place to be active and keep fit A calm, sharp...
Read more