MOBILE MARKETING: THE NEW WAVE 2
Based on intensive research and study, in the year 2020, the total revenue that would be pulled by digital advertisements is set to grow 13%, to approximately $66.9 billion to make up for the 41% local media advertising left. Political campaigns would make use of media channel, spending approximately $6.58billion, divided among the air – T.V, digital, cable, radio, and over the top TV (OTT). The latter is estimated to double in profit to $2.13billion by 2024 from $1.06billlion in 2020. Similarly, mobile and social ad sales would skyrocket to 51%, reaching $44.6 billion in the year 2024. According to these statistics and more, it is obvious that between this year and 2024, mobile marketing would experience a dynamic shift and change in buy-ins that’ll increase rapidly. The political terrain would turn to digital form of ads for their campaigns, specifically mobile marketing. In the foregoing months, media agencies would want to focus more on mobile marketing, as it is t...