MOBILE MARKETING: THE NEW WAVE 2

Based on intensive research and study, in the year 2020, the total revenue that would be pulled by digital advertisements is set to grow 13%, to  approximately $66.9 billion to make up for the 41% local media advertising left.

Political campaigns would make use of media channel, spending approximately $6.58billion, divided among the air – T.V, digital, cable, radio, and over the top TV (OTT).  The latter is estimated to double in profit to $2.13billion by 2024 from $1.06billlion in 2020. 

Similarly, mobile and social ad sales would skyrocket to 51%, reaching $44.6 billion in the year 2024.

According to these statistics and more, it is obvious that between this year and 2024, mobile marketing would experience a dynamic shift and change in buy-ins that’ll increase rapidly. The political terrain would turn to digital form of ads for their campaigns, specifically mobile marketing. In the foregoing months, media agencies would want to focus more on mobile marketing, as it is the new wave. Eventually, the revenue generated by digital marketing this year would up sell and outsell other traditional forms of marketing. Digital marketing is the new phase of marketing and the political terrain is fully aware of this. Against the election, billions of dollars would be pumped into digital marketing, which is almost always reliant and dependent of mobile devices

There would also be a massive buy-ins to OTT. Masses of people would shift their viewing habits from more traditional means to channels like YouTube, Hulu, sling T.V, and other similar services that’ll be launched next year, all available on mobile devices to the convenience of customers and large audiences.  

This year, nearly 94% of social media revenue would be generated from mobile devices, and it’ll only continue to rise, even approaching year 2024. Because audiences are beginning to focus their attention from desktops and T.V, the new wave of mobile marketing cannot be overemphasized.

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