Establish SMART Marketing Goals for 2022


It is the year 2022. This is the time to set new marketing goals for your company. If you look at the performance record of your 2019 marketing goals, you can determine which goals need to be adjusted or expanded.

It is common for the departments in an organization to miss their marketing goals for the year. This doesn’t mean the team members didn’t try hard enough. Perhaps the goals were simply unrealistic or unattainable.

For this reason, you must set goals which you know are attainable in 2022. This can be done by setting SMART goals. These are goals that are specific, measurable, achievable, relevant, and time-bound. Corporate managers have used SMART goal marketing strategies for over 30 years and they’ve proven to be successful.

Let’s explore the details of SMART goals below.

Specific

You need to set specific marketing goals rather than generic marketing goals. Your marketing goals must identify which specific short-term tasks you’re trying to accomplish. All of your marketing goals must work toward achieving your business goals.

Measurable

When you take action toward a goal, you’ll want to measure the results of the effort. If the results cannot be measured in numbers, figure out a way to determine the progress of the effort. Figure out how often you will want to measure the progress of the results throughout the year. Every 3 months? Every 6 months? Measuring your progress will now become another marketing goal.

Achievable

You need to set achievable and realistic goals. If you’re goal is to generate $10 million in 6 months, then you’re going to let yourself down quickly. But if you set a goal to gain 500 leads within a year, then that is actually achievable if you implement the right marketing tactics.

Relevant

Are your marketing goals relevant to your organization? Set goals which make sense for your team members to accomplish. Don’t set goals which are not possible to accomplish. For instance, if your goal is to increase sales through social media, but your company doesn’t have a social media account, then your goal is not relevant.

Time-Boun

Setting time-bound goals is critical. These are goals which must be accomplished within a certain time frame. It is easier for team members to manage their time if they know what needs to be done and when.

Conclusion

If you implement each of these ideas into your marketing goals, then you will have a set of SMART goals that will work well toward making the objectives of your company come true. 

READ MORE:   Facebook Marketplace






Comments

Post a Comment

Popular posts from this blog

Trends in Data Analytics, Business Intelligence and Growth

Image
  Before we tell you what data analytics is, I think it's important that you know what business intelligence is and how data analytics is a trend in business intelligence and how the future and the growth of the business world relies on data analytics.  The Business world:   Business is not an easy task. It's a way of making money or earning a living simply by producing and trading. The success of a business, therefore greatly depends on the strategies that a businessman or businesswoman implies in his/her business to increase profitability, and that is when business intelligence and data analytics come in handy. Business Intelligence: Business intelligence, as the term itself implies, is the set of strategies, technologies, procedures, and skills that are used to convert raw data into meaningful information that can be further used to make your business more profitable. These business intelligence technologies provide you with the past, the present, and ...
Read more

Pros and Cons of Each Type of Playground Safety Surfacing

Image
The choice of playground surfacing is quite varied for the playground designer and customer, who may be implementing it.  These surfaces lie underneath and around the playground equipment and structures and form part of the playground, and need to encompass the safety concerns that come with playground design. When choosing the most suitable surface, reviewing all options is essential as some are better than others, depending on your requirements.  For example, a rubber surface poured in place is ideal for parks with tall structures, whereas loose fill (often wood bark-based) options may be more suitable for the more budget-conscious playground designs. Engineered Wood Fiber (EWF) Engineered wood fiber (EWF) is a popular choice as a loose-fill surface for playgrounds.  This affordable and versatile covering meets the more basic accessibility guidelines of the ADA and has excellent water absorbent qualities.  If you need something quick and easy, combined with afforda...
Read more

4 Ways to Enhance your Park and Recreation Center

Image
Parks and recreation centers are vital to the overall health of a community. They provide residents with open green spaces and recreational activities. More importantly, they provide the opportunity for a community to enjoy a shared space where they can have fun together.  People love parks and recreation centers, particularly in urban areas where many people live in apartment blocks. Aside from providing open spaces and a place to have fun and be active, they make the neighborhood look good, and they are an integral part of a community's infrastructure. Whether you're building a new park or recreation center, you should consider their individual, family, community, environmental, and economic importance. Individual Benefits:- Parks and recreation centers promote an active lifestyle for the entire community, no matter what their age. Benefits for individuals include: The opportunity to interact with other people in the community A place to be active and keep fit A calm, sharp...
Read more