Why Snapchat is Important for Business

A key element of success in business is mastering the art of gaining publicity for your services and products. As Stuart H said, “doing business without advertising is like winking at a girl in the dark. Only you know what you are doing.”

Conventional publicity being so expensive, SnapChat is an inexpensive medium that start-ups and even established brands can use to reach their target audience and increase their sales margin.

A good place to start would be by helping those without a background understanding get to know what SnapChat is.


SnapChat is a mobile application used for networking, messaging, communication and content creation. 75% of SnapChat users are under 34 and according to Omnicore, over 3 billion snaps of photos and videos are posted everyday on SnapChat.

Let us see how Snapchat can help you take your business to the next level.

Increasing Social Media Presence.

According to Statista, SnapChat reached 210 million daily users, with daily video views of more than 14 billion. It is the most used platform among generation Z, aged 10-24 years.

With each of the SnapChat users taking approximately 30 minutes everyday on SnapChat, it is an effective platform for marketing your business, thanks to its real time and vanishing content.

This is a huge platform for those businesses that have a younger demographic as a target audience.


Building Brand Awareness.

Research on consumers psychology shows that people associate a known brand with trust and are more willing to buy a product from a well-known brand than from a lesser known brand, regardless of the quality of the product. Business is all about awareness.

Having a SnapChat account and using it frequently to publicize your business can help them to recognize that your brand exists, which will subconsciously put it in their list of brand alternatives when making purchases.

Sharing important updates and behind the scenes content.

Buyers are not just interested in purchasing products from your business.

They also want to be let in on the work culture, ethos and environment of your business. Sharing photos of staff meeting, CSR activities and expected updates can make your target feel a beyond-purchase connection with your business.


Increasing your engagement with Geofilters

Geofilters are special filter overlays for snaps that can only be viewed by people in a certain location. They are pretty graphics that improve the quality of your snaps.

Geofilters are a fun way to inject your creativity to your snaps before you share them with friends. If cleverly done, geofilters can steadily build you a legion of fans, who can very easily translate into sales.

Sharing coupons and contests

Almost everyone likes freebies. Giveaways are an important way to increase sales.

If you are holding a contest, just ask SnapChatters to send a photo related to the product you sale, with the best entry winning a token.

You can also use the features on SnapChat to make a coupon which you can give away to the users on the platform. 

For information visit here :- Austin Stanfel


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