Austin Stanfel

Several exciting Google updates were revealed to us in the Google Marketing Live 2019 event. In this event, Google has given us news about all the critical updates that will come to Google ads this year, and depending on when you are reading this may have already happened. In total, 10 new features and updates were announced. These updates will be useful for all types of marketers on the platform. In this post, we talk about the major updates among these, that will be the most useful for marketers regardless of their department/industry. These include: An all-new discovery ads format Last year in an update, we saw that a feed was introduced in the mobile application. Why was this done though? It is likely that it was nothing but a strategy by Google, in order to test a pattern based on feed, for the consumption of content. Throughout the first year, there were no ads displayed in the feed. However, the update changes this completely. Now, there is a “Discovery Ad” unit visible. Acc...

To achieve great success in any business, there is a need for a guide. It may come as a mentor and some other time you just have to read it up. In this case, the latter is the case because you are going to read your way through Facebook selling. This article is one of the most effective tools you will have if you are looking to sell on Facebook. Before actually making sales on Facebook, one must know and understand the difference between ‘Facebook marketplace’ and a ‘Facebook shop’. This words may seem the same thing but there is a big difference between them. Facebook marketplace is a platform on Facebook that allows business owners to list their products and service on Facebook but it doesn’t necessarily take care of the buying and selling of those products or services. Facebook shop on the other hand - performs nearly the same function like every other ecommerce store. And it is ideal for business others who wish to have interactions as well as transactions on Facebook. To open a Fa...

Using the data from the past, business intelligence helps you in decision making by leveraging different techniques. BI is a broad term that involves three steps: 1) Data mining 2) Data analytics 3) Big data The CEO and the founder of Big Data Startups, Mark van Rijmenam says that "the difference between Business Intelligence and Data Analytics lies in the fact that Business Intelligence helps in making business decisions based on past results while data analytics helps in making predictions that are going to help you in the future." How data analytics contribute to the business world: We are living in a time where everything is driven by data, and with every second that passes by and every child that is born more and more data will be produced. And it's very important that we learn how to manage that interpret this data so we can it can be used to study the past and form a future. The business world is now adopting this perspective and uses the techniques of data analyt...

Planning a playground often requires many experts. Few details should never be overlooked. We often look at the fundamental aspects of planning and forget that it is the little things that people will never forget. Is my child going to be safe? Are there bike racks? Is there enough open space to freely move around? Here are five details you should not take for granted in planning your playground: Playground Borders Playgrounds are often covered in playground mulch. These eager little beavers run all over the place, kicking anything they can find. The excitement builds up to a point where, over a long time, the mulch can be a messy experience. Playground borders help maintain an area. It keeps all the mulch in a specific area, making it easier for cleanup. Cleaning is a daily task for playgrounds, especially in these times. Any method to ease cleaning maintenance should be taken. They help keep walkways safe and clear of mulch. This is important if you consider accessibility to people w...

Everyone successful business owner sets long-term goals and objectives for their company. They may even have an inbound marketing plan too. However, there must be marketing goals set which are trackable and align with the company’s business goals. That way, the performance of the team members can be tracked and analyzed along the way. It is important for team leadership and team members to understand what they’re all working toward. To accomplish this, you must set SMART goals for your team. These are specific, measurable, attainable, realistic, and time-bound goals. Once you’ve created SMART goals, there will be no confusion about what you want the end result to be.  Bad Marketing Goals Do not set broad or generic marketing goals. If your goal is to “rank # 1 on Google” or “increase your website leads,” then you won’t know where to start. You need to do how fast you want to rank # 1 or how many leads you’d like to generate. Are these actions going to get you closer to accomplishin...

A key element of success in business is mastering the art of gaining publicity for your services and products. As Stuart H said, “doing business without advertising is like winking at a girl in the dark. Only you know what you are doing.” Conventional publicity being so expensive, SnapChat is an inexpensive medium that start-ups and even established brands can use to reach their target audience and increase their sales margin. A good place to start would be by helping those without a background understanding get to know what SnapChat is. SnapChat is a mobile application used for networking, messaging, communication and content creation. 75% of SnapChat users are under 34 and according to Omnicore , over 3 billion snaps of photos and videos are posted everyday on SnapChat. Let us see how Snapchat can help you take your business to the next level. Increasing Social Media Presence. According to Statista, SnapChat reached 210 million daily users, with daily video views of more than 14 bil...

Several exciting Google updates were revealed to us in the Google Marketing Live 2019 event. In this event, Google has given us news about all the critical updates that will come to Google ads this year, and depending on when you are reading this may have already happened. In total, 10 new features and updates were announced. These updates will be useful for all types of marketers on the platform. In this post, we talk about the major updates among these, that will be the most useful for marketers regardless of their department/industry. These include: An all-new discovery ads format Last year in an update, we saw that a feed was introduced in the mobile application. Why was this done though? It is likely that it was nothing but a strategy by Google, in order to test a pattern based on feed, for the consumption of content. Throughout the first year, there were no ads displayed in the feed. However, the update changes this completely. Now, there is a “Discovery Ad” unit visible. Accord...