Convert Your Business Goals into Marketing Goals for 2020

Every successful business owner sets long-term goals and objectives for their company. They may even have an inbound marketing plan too. However, there must be marketing goals set which are trackable and align with the company’s business goals. That way, the performance of the team members can be tracked and analyzed along the way.

It is important for team leadership and team members to understand what they’re all working toward. To accomplish this, you must set SMART goals for your team. These are specific, measurable, attainable, realistic, and time-bound goals. Once you’ve created SMART goals, there will be no confusion about what you want the end result to be.

Bad Marketing Goals

Austin Stanfel communicates in the Stanfel Media Courses that you should set broad or generic marketing goals. If your goal is to “rank # 1 on Google” or “increase your website leads,” then you won’t know where to start. You need to do how fast you want to rank # 1 or how many leads you’d like to generate. Are these actions going to get you closer to accomplishing your business goals? That is the most important thing to think about.

Good Marketing Goals

Your marketing goals should be more specific and well-defined. They should also help get you closer to satisfying your business goals. Some examples of good marketing goals include:

-       To generate 50,000 organic hits and 1,000 leads to my website over the next 6 months.
To generate $100,000 in revenue within 12 months.

Comments

Post a Comment

Popular posts from this blog

Trends in Data Analytics, Business Intelligence and Growth

Image
  Before we tell you what data analytics is, I think it's important that you know what business intelligence is and how data analytics is a trend in business intelligence and how the future and the growth of the business world relies on data analytics.  The Business world:   Business is not an easy task. It's a way of making money or earning a living simply by producing and trading. The success of a business, therefore greatly depends on the strategies that a businessman or businesswoman implies in his/her business to increase profitability, and that is when business intelligence and data analytics come in handy. Business Intelligence: Business intelligence, as the term itself implies, is the set of strategies, technologies, procedures, and skills that are used to convert raw data into meaningful information that can be further used to make your business more profitable. These business intelligence technologies provide you with the past, the present, and ...
Read more

Pros and Cons of Each Type of Playground Safety Surfacing

Image
The choice of playground surfacing is quite varied for the playground designer and customer, who may be implementing it.  These surfaces lie underneath and around the playground equipment and structures and form part of the playground, and need to encompass the safety concerns that come with playground design. When choosing the most suitable surface, reviewing all options is essential as some are better than others, depending on your requirements.  For example, a rubber surface poured in place is ideal for parks with tall structures, whereas loose fill (often wood bark-based) options may be more suitable for the more budget-conscious playground designs. Engineered Wood Fiber (EWF) Engineered wood fiber (EWF) is a popular choice as a loose-fill surface for playgrounds.  This affordable and versatile covering meets the more basic accessibility guidelines of the ADA and has excellent water absorbent qualities.  If you need something quick and easy, combined with afforda...
Read more

4 Ways to Enhance your Park and Recreation Center

Image
Parks and recreation centers are vital to the overall health of a community. They provide residents with open green spaces and recreational activities. More importantly, they provide the opportunity for a community to enjoy a shared space where they can have fun together.  People love parks and recreation centers, particularly in urban areas where many people live in apartment blocks. Aside from providing open spaces and a place to have fun and be active, they make the neighborhood look good, and they are an integral part of a community's infrastructure. Whether you're building a new park or recreation center, you should consider their individual, family, community, environmental, and economic importance. Individual Benefits:- Parks and recreation centers promote an active lifestyle for the entire community, no matter what their age. Benefits for individuals include: The opportunity to interact with other people in the community A place to be active and keep fit A calm, sharp...
Read more