New Habits & Trends Call For New Marketing Strategies in the Financial Sector
With email becoming increasingly important in the realm of consumer trends, it’s time that banks and credit unions start paying attention to the patterns. Although customers are reading emails more frequently than ever, there are several annoyances that will prompt consumers to delete your emails after they see the heading - or even before they bother to open them at all. There are many frustrations that can come with seeing these patterns among your consumers. Luckily, however, all it takes is some time and consideration to up your email marketing campaign into something your clientele will look forward to reading!
Are You Personalizing Messages?
It can be tempting to use one generic email for all of your clients, but this amateur mistake is something that financial marketers need to steer clear of. One of the surest ways to lose the respect and interest of your customers is to email them a message that clearly demonstrates they are nothing more than a number to you.
There are many issues that can make a customer feel that they’re just a statistic. Some of the more common problems include sending emails in which you misspell your consumer’s name or bombard them with offers that have already expired. Another problem comes when you try to market a product to a customer that has already invested in that particular product. For example, if you’re emailing your consumers about a special promotion you have for a certain credit card and they already have the card, it will show them that you don’t take the time to consider their specific needs before launching your campaign.
Are You Taking Advantage of Everything Email Offers?
Email is a great way to get information about your products out to your consumers, but it also provides many more opportunities that go untapped. One of the most useful outcomes that can come from utilizing email properly is the collection of data from your customers. If you’re trying to put together a whitepaper or a case study, the best way to do so is to ask your consumers directly. Instead of having them navigate to your website or call in to your customer service team, simply plug the survey form directly into the email. You’ll have a much better reception from your consumer base because you’ve taken a lot of work out of searching for and accessing your form.
Are You Keeping Nontraditional Smart Devices in Mind?
It’s easy to assume that all of your emails are being opened directly on a desktop or through a mobile phone, but the rise in technology is bringing about important changes. One of these changes is that people are starting to increase their email usage through non-traditional smart devices like smart watches and smart home appliances. While these are useful ways to access information for consumers, it does present a bit of a challenge to banks and credit unions trying to format their messages. Consider making a shorter form message that will translate better to these screens.
Comments
Post a Comment