4 YouTube Marketing Basics
YouTube began as a small, low-quality site where anyone with a camera could rant to thousands of viewers. It was the ultimate megaphone, capable of transforming an everyday man into a celebrity—one that commanded a devoted following, and eventually the buying power of a large corporation. That makes YouTube one of the most powerful marketing platforms in the world, and here’s how you can utilize it to grow your business. Persistence Isn’t Everything Most people make the same mistake when they first start advertising. Companies have been shoving ads in consumers’ faces since the beginning of time. Whether it’s a street market heckler or the same commercial every eight minutes, there’s only one word for what the public has been subjected to: harassment. It’s an ugly word for an ugly tactic, and it’s perfectly appropriate in the context. And it doesn’t work. You could spam every visible space on the internet, and still never see a dime. The market is too saturated, and not everyone is