How to Use Snapchat In Marketing?

Snapchat is a multimedia messaging app that allow the users exchange pictures and videos called snaps, meant to disappear after they are viewed. It has features such as stories, photos and videos. Snapchat is a platform that overflows with millions of young people daily attributing to the fun involved in people sharing their moments. It is highly interactive and personalized thus a nice platform to market a brand. 

It should be noted that creating content for the app is different from that of other social media platforms. For this app, the investor should not put so much formal information about the brand, he or she should be creative enough to create stories relating to the brand more often, and also post behind –the-scene content that is completely new to the snap chatters. 

For an investor to do successful marketing on the snapchat, they need to know how the snapchat works and also have snapchat marketing strategies.  


 Snapchat Marketing Strategies.

Some of the way to market on snapchat effectively include; 

  • Influencer marketing-this involves using people with a great influence on a certain group of people. The followers of the influencer will view your snapchat alongside your followers thus attracting more potential customers. 
  • Have a snapchat Q&A-this involves having a question and answer forum with one’s followers. The investor should set a date where he/she can have this forum and encourage followers to send in their questions. 
  • Through contests-in this, the investor can ask the interested followers to send a snap fulfilling certain conditions that may be related to the brand being marketed and offer brand’s related gifts. 
  • Have day to day snaps-have snaps related to the product your selling daily. This will draw the attention of the followers and in turn attract potential customers. 
  • Launch new products- launching new products on snapchat can help to draw the attention of people towards one’s brands and can in turn draw in potential customers. 
  • Snapchat promotions-in this, one is required to regularly post discounts or coupon codes in the snapchat. This can further be promoted by advertising the snapchat discounts on other social media platforms to draw more followers on the snapchat account. 

Using user generated campaigns- sending snaps featuring your audience will attract more followers to your account. This will involve asking your customers to send you snaps that you will feature in the upcoming story on a specific theme of your brand. 

Snapchat Ad Manager. 

The snapchat has developed new formats and launched an API that simplifies the process of advertising.  

The snapchat ad manager is a self-serve tool which allow the investors to purchase various Ads product. The Ads manager allow you manage your campaigns and organize multiple Ads. 

Once can use various types of ads on snapchat. They include snap ads, filters, lenses, story ads and product ads 

Snapchat marketing though not so popular is attracting very many big brands to do marketing on it. 

It has an advantage of low competition since not very many businesses have adopted it.  

READ MORE:  SnapChat Trends and Predictions for 2022

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