Austin Stanfel

 YouTube began as a small, low-quality site where anyone with a camera could rant to thousands of viewers. It was the ultimate megaphone, capable of transforming an everyday man into a celebrity—one that commanded a devoted following, and eventually the buying power of a large corporation. That makes YouTube one of the most powerful marketing platforms in the world, and here’s how you can utilize it to grow your business.   Persistence Isn’t Everything  Most people make the same mistake when they first start advertising. Companies have been shoving ads in consumers’ faces since the beginning of time. Whether it’s a street market heckler or the same commercial every eight minutes, there’s only one word for what the public has been subjected to: harassment. It’s an ugly word for an ugly tactic, and it’s perfectly appropriate in the context. And it doesn’t work. You could spam every visible space on the internet, and still never see a dime. The market is too saturated, ...

With email becoming increasingly important in the realm of consumer trends, it’s time that banks and credit unions start paying attention to the patterns. Although customers are reading emails more frequently than ever, there are several annoyances that will prompt consumers to delete your emails after they see the heading - or even before they bother to open them at all. There are many frustrations that can come with seeing these patterns among your consumers. Luckily, however, all it takes is some time and consideration to up your email marketing campaign into something your clientele will look forward to reading!    Are You Personalizing Messages?     It can be tempting to use one generic email for all of your clients, but this amateur mistake is something that financial marketers need to steer clear of. One of the surest ways to lose the respect and interest of your customers is to email them a message that clearly demonstrates they are nothing more than a n...

Snapchat is a multimedia messaging app that allow the users exchange pictures and videos called snaps, meant to disappear after they are viewed. It has features such as stories, photos and videos. Snapchat is a platform that overflows with millions of young people daily attributing to the fun involved in people sharing their moments. It is highly interactive and personalized thus a nice platform to market a brand.  It should be noted that creating content for the app is different from that of other social media platforms. For this app, the investor should not put so much formal information about the brand, he or she should be creative enough to create stories relating to the brand more often, and also post behind –the-scene content that is completely new to the snap chatters.  For an investor to do successful marketing on the snapchat, they need to know how the snapchat works and also have snapchat marketing strategies.    Snapchat Marketing Strategies. Some of ...

Despite a difficult season, with doomsayers saying that SnapChat was on its deathbed, SnapChat has been growing steadily, proving the naysayers wrong.  With quirky filters and unique approach to online interactions, SnapChat has been drawing in the gen Zers by the millions. If you want to gain insight into how to incorporate SnapChat into your business operations, it would pay to keep tabs on emerging SnapChat trends for 2023. New AR and VR Features.  Among the crowd-pulling features that SnapChat employed to make a mark, two stood out:   The first was the introduction of ephemeral or disappearing content. This was a big hit for young people because they could share whatever was on their minds without having to see it all the time.  The other was introduction of AR filters that completely changed the way people made and shared content online. The SnapChat lenses also were a game changer in content creation, enabling users to edit their pictures to show the passa...

Pinterest is a great visual marketing site, one that can make your business an international phenomenon if you get it right. However, if you make certain mistakes, you will remain a pin in a haystack with no valuable user engagement that can result in sales. Below is a list of marketing goofs to avoid if you want to stand out among the pack:   • Not completing your business profile  This is an easy mistake to overlook, but one that can cost you greatly in image and credibility. Trying to do business with your personal account will dent your professional image on Pinterest, which will lead to few repins and sales. Ensue you complete all the sections of your business profile, including a link to your website. Also ensure you always use a branded logo so that you can be easily identified no matter how many times your content is repined.  • Pinning dull content that dos does not engage your users  Due to the highly visual and fleeting nature of Pinterest, a mere cursory...

Influencer marketing is a kind of marketing that promotes brand awareness and delivers the brand message to a certain group in the industry. It is important because it produces credibility in a particular industry and can help convince many people through its authenticity. Brands and different businessmen become famous with the help of influencer marketing.                        Ways to Do Influencer Marketing With so many influencers in marker, it gets difficult to put your trust in any one of them. You have to be careful while picking the right influencer. There are simple steps to do that. Select an Ideal Client The first step in the entire process is to select the target client that you want to focus on. See what kind of a buyer you want for your website. Search him up and check if that client meets all the requirements or not. If he does, then the next step is to find an influencer fo...

It is the year 2022. This is the time to set new marketing goals for your company. If you look at the performance record of your 2019 marketing goals, you can determine which goals need to be adjusted or expanded. It is common for the departments in an organization to miss their marketing goals for the year. This doesn’t mean the team members didn’t try hard enough. Perhaps the goals were simply unrealistic or unattainable. For this reason, you must set goals which you know are attainable in 2022. This can be done by setting SMART goals. These are goals that are specific, measurable, achievable, relevant, and time-bound. Corporate managers have used SMART goal marketing strategies for over 30 years and they’ve proven to be successful. Let’s explore the details of SMART goals below. Specific You need to set specific marketing goals rather than generic marketing goals. Your marketing goals must identify which specific short-term tasks you’re trying to accomplish. All of your marketing go...